Last week marked the culmination of 6 months hard work, and 3 months of encouraging the Guernsey public to #MakeAChange. Working with the Guernsey Disability Alliance and hard working volunteers at We All Matter Eh?, we were encouraged by how hardworking this small group of campaigners were despite some recent setbacks in implementation of rights for disabled people here in Guernsey.
The three month campaign, leading up to the #IDPwD on Sunday 3rd December, encouraged islanders to Think Differently About Disability. I hope that the campaign stimulated the public to consider ways in which they could change their everyday lives to benefit those living with a disability.
Whilst the other volunteers had been planning for 3 months prior, we got involved relatively late in the campaign launch process, with us joining just as the project launched in September. We took care of their social media posts during the campaign as well as delivering video content to help illustrate the issues they were talking about.
Overall we produced 33 unique videos for the campaign which were optimised for the Facebook & Twitter channels. In addition we also delivered social media content, to help compliment their other marketing activity, and these included 159 crafted Facebook Posts and 207 Tweets posted between 12th September and 3rd December.
We produced a social media summary report headlining all of the key statistics that they could pass onto the various sponsors financing the campaign. Over the 83 day period on Twitter we earned 100.2k impressions on Twitter, averaging out at 1.2k impressions every day. Just on Twitter alone we accumulated 2.8k video views.
Boosting posts on Facebook continued to be a cost effective way of extending the reach of our campaign as with a single post, we reached close to 7,500 individual users. 8.8k minutes of video were watched on Facebook with 32.5k views being accumulated over the 83 day period. The most engaged with video was our introductory video to the campaign which accumulated close to 2,500 minutes watched with over 9,500 video views.
Whilst the campaign has come to an end, the messages within it still remain. If you have 5-10 minutes to spare, head over to their website and check out the change cards we produced to enable you to make small but very worthwhile changes.
- Sony FS5 & SELP18200 Zoom Lens
- Manfrotto 546GBK Tripod & 504HD Head
- Rode NTG4+ & Rodelink Kit
- Sennheiser AVX Lav & Mic kit
- Final Cut Pro X
- Guernsey, England