What a year it has been. It seems only yesterday we were reflecting on 2020, the first lockdown, many cancelled events, postponed sporting fixtures and delays on all levels. 2021, was looking promising until news of the second islandwide lockdown was announced in a media briefing that we produced back in January.
The CCA media briefings have become a staple part of our calendar with up to three a week taking place at the height of lockdown. This lockdown presented its own challenges as the panel weren’t able to present in person, so the requirements came for them to present virtually. We rose to the challenge and produced the remote virtual briefings from our home studio. To date our production studio has been responsible for 75 CCA media briefings since March 2020, and we are very proud of the part we have played in ensuring the Guernsey community have been kept up to date with their announcements.
The livestreaming of events increased this year as the overseas demand for coverage grew. Since our livestreaming services increased significantly in 2021 we felt it relevant to showcase some of our highlights below:
- A total of 64 livestreams were successfully produced and delivered for clients operating in a wide range of industries.
- A total of 5,181 minutes of video coverage was livestreamed.
- The number of live concurrent viewers across all streamed reached 284,859.
- We implemented a custom Content Delivery Network which has been fundamental in the hosting and successful delivery of a number of livestreams across the Channel Islands.
- Our livestreaming hardware has continued to diversify, enabling more complex broadcasts to be produced.
Outside of the many livestreams we have been responsible for in 2021, we have also been responsible for digital services and social media accounts of two local charities that have been instrumental in making a difference here in the Bailiwick. The Ray Lowe Sporting Foundation continues to benefit from our knowledge of the sporting scene as well as up to date marketing techniques. The Guernsey Walking Football Club has also benefitted this year, with many of their events receiving dedicated video and photo coverage and their International games in August receiving concurrent livestreams broadcast across the world.
We were pleased to see the return of the Guernsey FC season, even if it was a little later than planned. For the first time since we began working with the club we have been fully responsible for the production, delivery and distribution of all video content. We continue to travel to all home and away games offering live video coverage of all action on the pitch. All video content, live and post produced, has been hosted on our content delivery network which has offered the club many online video customisations not previously available. This has included geo-blocking broadcasts, password protected streams, video embedding restrictions, post video indexing and a comprehensive package of analytics being made available.
Other notable mentions in 2021 included producing a documentary showcasing how Guernsey Waste treat our rubbish and recycling. We were also responsible for the livestreaming of a number of weddings and funerals. Whilst our Liberation Day coverage wasn’t a completely virtual affair, as it was in 2020, we were responsible for livestreaming the Church Service, Island Wide Cavalcade & celebratory fireworks display. Podcast production has now formed part of our service repertoire as we now have a full portable studio setup enabling four local guests to be recorded and integrated with pre-recorded material and linking up with remote guests if required. We hosted the first pan island Liberate event, which was embedded on the Channel Island website site and has obtained views from 18 countries and 31 states to date. Filming Jackie Weaver on her maiden trip to Guernsey was an enjoyable multi-cam shoot, as well as being employed to provide official video coverage for the annual Air Display which was complemented by GoPro footage from one of the Reds themselves.
As we look ahead to 2022 a number of projects are scheduled in the diary which we are looking forward to getting our teeth into. A few projects which we have begun working on already will see the light of day in the New Year, including the celebration of a local sporting organisation reaching its 100th anniversary. A number of charities will have new video material to supplement their marking campaigns and we hope that the Guernsey FC season will be fulfilled once and for all.
To 2021, good-bye, and to 2022 we welcome you with open arms!
Wishing all of our clients, friends and family the best for the Christmas holidays and a healthy and prosperous New Year.