Positive Mental Health is a topic talked about more and more, not only in the media but in society in general, however some still consider it to be the elephant in the room. With pressure from sponsors, the commercialisation of sport and spectators turning to social media to vent their frustrations about their favourite sporting team, players have never had more pressure to perform on and off the pitch. Whilst their sporting performances are constantly under scrutiny and under the spotlight of the media, more often than not the players’ social lives are being called into question. Consequently the team at Guernsey Mind want to change this as they feel that team managers, coaches, support staff and players all have a responsibility to look out for each other’s mental wellbeing, and to create a positive and inclusive environment for everyone.
Through their Team Talk campaign, they are encouraging as many local sports as possible to take positive steps to be open about mental health issues. We have filmed with four wellknown local sports men and women who have publicly backed the campaign and serve as its initial ambassadors. They include
- Laura Fry (FryFit / Tri A Tri)
- Tony Vance (Guernsey FC)
- Tom Druce (Guernsey Athletics Club)
- Jemma Crouse (Guernsey Ladies Rugby)
We began filming back in April with Tony from Guernsey FC, followed by each of the sportsmen and women individually. Each ambassador was filmed in their local sporting environment as they told their stories and experiences surrounding positive mental health in their sport. This was the first video campaign we shot fully on our new Sony FS5 from start to finish, after the new 35mm camera was added to our armoury in February of this year, and we have been very pleased with the results. It has resulted in an end product which has a crystal clear picture throughout with vivid colour, and with a few motion fx thrown in, we have hopefully been able to create an eye catching video campaign to accompany the already well established graphics provided by a local design agency.
The short video premiered at Footes Lane, which is arguably the home of Guernsey Sport, which played host to the opening ceremony of the Island Games last time they were held in the Bailiwick in 2003. The short video compilation (which can be seen below) has been shared widely on social media already. To help enhance the traction the campaign received after its initial launch we created some bespoke social media video trailers using the new square video format which is widely seen across the most popular platforms. Each of the videos utilised one of the ambassadors for the campaign addressing a different one of the campaign’s tag-lines.
We join Guernsey Mind in hoping this campaign goes some way to removing what, for some time now, has been the elephant in the room, and that it encourages Team Managers, Coaches, support staff and players to openly discuss their mental health, as Guernsey continue to punch well above their weight on the national stage and in some cases in the international sporting arena!
- Sony FS5 & SELP18200 Zoom Lens
- Manfrotto 546GBK Tripod & 504HD Head
- Rode NTG4+ & Rodelink Kit
- Sennheiser AVX Lav & Mic kit
- Final Cut Pro X
- Guernsey, Channel Islands