A bit about me, Olly Tracey, the Director of On Screen Creations. After graduating from the University of Chichester with a First Class Honours degree in Sports Studies (Sports Development), I worked for the Guernsey Sports Commission for three and a half years promoting the variety of sporting opportunities available here in Guernsey. Whilst fulfilling the role of the Creative, Marketing & Administration Officer, I learnt the value of the charitable sector to our community here in Guernsey.
W hilst working for the charity I obtained the necessary marketing tools to reach a worldwide audience with little or no budget. The use of video as a promotional tool came about after promoting the various sporting events that took place locally. Not only did it serve as a great way to reach our target audience but it helped to stimulate the profile of our charity and to this day I still maintain that video is the best form of promotion.
I n July 2014 I was offered the opportunity of a lifetime serving as the press attaché for the Guernsey Commonwealth Games Team competing at the 2014 Commonwealth Games in Glasgow. The two and a half week trip let me brush shoulders with the world’s best athletes and using Twitter reached over 19 million people worldwide.
I n April 2015 I moved to the design industry to further my video production skills and developed a variety of online marketing campaigns for a range of clients. I served as an account manager for various social networking accounts and produced an abundance of different video productions.
I joined the Guernsey FC family later in the year, as I began producing video summaries of their 2014/2015 competitive season for their annual End of Season awards. In July I began producing the match day highlights for every home and away game played within the Ryman Isthmian League Division 1 South. To date I travel with them to every game, as they endeavour to gain promotion by the end of the season. I continue to drive the video coverage of the club online and am currently attempting to revive the live streaming of matches using my bespoke broadcasting platform.
I n October I went solo and served as a freelance video producer, servicing a number of clients’ needs that I had met along my 4 year journey. In December 2015 I launched On Screen Creations, with a view to providing a unique Video Production Service and Digital Marketing Suite to the Guernsey community. At present, whilst directing the company day to day, I am the Marketing Officer for the Culture & Leisure Department for the States of Guernsey, overseeing all marketing materials relating to our sporting, cultural and heritage sites here in the Bailiwick.